3 Strategies for Kick-Starting Your Influencer Outreach

The toughest thing for many marketers, myself included, is reaching out to influencers. Two reasons it can be difficult: 1) fear of rejection and 2) not knowing what to do. The good news is there are remedies! Let’s focus on the second point. I’ve often been asked about the best strategies for engaging with influencers, […]

5 Tips for Selling Influencer Marketing to the Man

YOU are a convert. How do I know? Easy, you’re reading this post. Your boss on the other hand, not so much… You’ve been waking up in sweat in the middle of the night trying to figure out how to convince your boss to throw a few dollars your way to get started with influencer […]

What Awarding an Oscar and Finding Influencers Have in Common

The Academy Awards take place this Sunday, February 24th and I, for one, will be watching with disapproval. My disgust stems from the handling of the Best Lead Actor category. For those unfamiliar, the nominees are: Daniel-Day Lewis, Lincoln Bradley Cooper, Silver Linings Playbook Denzel Washington, Flight Hugh Jackman, Les Miserables Joaquin Phoenix, The Master […]

Surefire Ways to Turn Off Your Influencers

There are documented best practices for how to engage with people online. Many folks have written at length, ourselves included, about how to genuinely win the hearts and minds of the people who drive the conversations that matter to you on the web. Despite the abundant good advice out there, misconceptions about influence and poor […]

Don’t Play Prevent Marketing When It Comes to Influencers

My second favorite holiday is this weekend — Super Bowl Sunday. It’s a time to feast on gluten-free nachos and critique expensive advertising. I’ll probably also watch the game and cheer for the 49ers (ideally this fact does not deter you from reading the rest of this post). I recently learned about prevent defense. This […]