The Engagers: Lee Odden

In this edition of The Engagers, we sit down with Lee Odden, CEO of TopRank Online Marketing and author of Optimize. He’s built an incredibly engaged following and become one of the most respected voices in the content marketing and SEO industry. His down-to-earth advice is always a breath of fresh, pragmatic, implementable air.

A Successful Elasticsearch Boston NLP/ML Hackday

Boy has the Elasticsearch Boston meetup group grown by leaps and bounds in just a few short months. It all started back in August 2012 when we organized HaackrDay. We were looking for ways to get involved in the local dev community and meet and network with smart people. And we definitely did. Igor Motov, a […]

Introducing The Engagers

Today we introduce a new initiative called The Engagers. In this series of interviews with top notch social media, marketing and communications folks we explore the challenging practice of influencer engagement. The idea for The Engagers emerged from hearing the same thing from many of my fellow marketing friends. “I know I need to engage […]

How To Use Influencer Marketing To Launch A New Product

This post was originally published on The Realtime Report, which is a great resource! If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently I spoke with 10 marketing and communications pioneers who […]

Fearless Marketers Forge into Influencer Marketing

Sitting in the Austin airport waiting to catch my ride back to SF, I’m enjoying my first calm moment since landing in this zoo three days ago. My mind wanders back to one of the most relevant panels I attended during the conference on The Secret Dangers of Online Influence Marketing with Jure Klepic, Ekaterina Walter, […]

Focus Is the New Black: From Social Listening to Social Impact

Everyone wants insights. Those golden nuggets of information presented in the right context at the right time help you make the best decisions and take the right actions. Today, we are releasing the next generation of Traackr to help marketers create meaningful impact through their social efforts. At the very heart of this brand new […]