#SMMW13: Relationships, Content & Process

Michael Stelzner‘s Social Media Examiner produced their first Social Media Marketing World mega event this month and I had the pleasure of attending. The all-staar speaker cast covered everything from social networks to leadership to content marketing to business innovation and more. It would be impossible to share everything discussed at #SMMW13, but you can’t spend […]

The Many Faces of Influence

The Many Faces of Influence Infographic

Inspired by the rich variety of influencer types our customers discover through Traackr and by the successful engagement strategies they have built in their influencer marketing programs, we looked for patterns and identified 10 key influencer archetypes. Among these influencer profiles are:

The Engagers: Sam Fiorella

In this edition of The Engagers, we climbed to the top of a mountain to meet with the zeniest of all marketers to better understand the true dynamics of influence. Sam Fiorella is Partner at Sensei Marketing and coauthor of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing (to be […]

Traackr Introduces Multilingual Influencer Search

Multilingual Influencer Search

Language is a huge factor in defining context. It’s also one of the most fundamental threads that ties a community together. That’s why we are thrilled to officially launch the first multilingual influencer search engine, starting with French and German influencer identification. This is the first time marketers and communicators have access to a language-specific influencer […]

The Engagers: Dana Oshiro

The Engagers: Dana Oshiro

Dana Oshiro is a writer, marketer and content strategist with an interest in technology and how it affects our lives and businesses. After 3 years of working with top publishers like MacRumors, Phandroid and Computer.org she recently took a break to explore content strategy and consulting for Heroku and Salesforce. In September 2012, she gave […]

Top 50 #SMMW13 Microbloggers

Top Microbloggers at Social Media Marketing World

The first-ever Social Media Marketing World is about to officially start. More than 1,100 marketers are taking over San Diego to learn the latest in social marketing and network with peers. I’m thrilled to be here and don’t want to miss even an ounce of the great energy and valuable content. To follow the event, […]

Influence Marketing: It’s about to get real

Danny Brown and Sam Fiorella just shared Chapter 5 from their forthcoming book—Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. After reading, I can tell you it’s a phenomenal chapter that leaves one hungry for the parts on either side of it. Here’s why. The conversation around what influence […]