Traackr Introduces Multilingual Influencer Search
Language is a huge factor in defining context. It’s also one of the most fundamental threads that ties a community together. That’s why we are thrilled to officially launch the first multilingual influencer search engine, starting with French and German influencer identification.
This is the first time marketers and communicators have access to a language-specific influencer identification and monitoring tool to create strategies tailored to non-English speaking communities. In addition to finding influential French and German people in any topic, customers can monitor their influencers’ content in real-time and create share of voice reporting.
Last year we added the ability to geo-target influencer search at the country level (and state level in the U.S.). The combination of geo-targeting and language-specific influencer identification make influencer marketing far more powerful for global brands and marketers operating outside English-speaking areas.
We already work with top digital marketing and PR in the UK including LBI and Fleishman Hillard. We are excited to be able to support more opportunities for brands to develop Pan-European influencer marketing projects, as well as, create influencer strategies that resonate with French and German audiences.
With English, French and German, Traackr now supports the three most spoken languages in Europe. But this is only the beginning. We’ll be adding additional languages on a continuous basis with more coming very shortly.
If you’d like more information or want to see our influencer marketing platform in action, please get in touch!