The Engagers: Vikki Chowney on Influencer Outreach

In this edition of the Engagers, we jump across the pond to speak with Vikki Chowney, Head of Community for TMW. Vikki talks to us about how she creates influencer outreach programs and compelling content for major brands. Vikki, you manage community and influencer outreach for some of Earth’s most well-known brands. From where you […]

Misconceptions Preventing Businesses from Harnessing Influence

Great chat in SF with Sam Fiorella and Danny Brown, authors of THE book “Influence Marketing”.

Spaace: The Final Frontier

Influencer Marketing Enterprise

*At Traackr, we love our movies. So much so, we watch them together outside of work, build strategies around them and reference their wisdom in our meetings. Now, we’d like to share this collective passion with you. This is the first in a series of movie-related posts, blending reviews, film history and, of course, marketing. […]

Transforming a company into a social business

Philips Shedrake’s previous book, The Business of Influence, was a thorough analysis on the way organizations need to rethink their strategies to take into account the new paradigms of influence and invent a new “social business”. In just a few days, Philip will release his next book, Attenzi: A Social Business Story, in which he […]

Crash Course in How to Identify Influencers

Webinar: How to Identify Online Influencers

We are participating in a webinar on how to find influencers for your influencer marketing projects on May 15th alongside experts from Nokia and FleishmanHillard. Join us for this free event and add some more knowledge to your digital marketing tool belt! You’ll learn about how big name brands and agencies are starting to use […]

The Engagers: Danny Brown

The Engagers: Danny Brown

Today we welcome Danny Brown, Chief Technologist at ArCompany and coauthor of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing (available here) to The Engagers. His blog is recognized as the #1 marketing blog in the world by HubSpot, and is featured in the AdAge Power 150 list as […]

Introducing Traackr’s Influencer Network Analysis

Influencer Network Analysis

We are proud to announce the addition of a very important and powerful new feature in Traackr. We call it Influencer Network Analysis (INA) and we think you’re going to love it! INA not only brings more unique and actionable insights to our users, but represents yet another essential layer of sophistication to our understanding […]