Spaace: The Final Frontier
*At Traackr, we love our movies. So much so, we watch them together outside of work, build strategies around them and reference their wisdom in our meetings. Now, we’d like to share this collective passion with you. This is the first in a series of movie-related posts, blending reviews, film history and, of course, marketing.
Star Trek: Into Darkness hits theaters today, and I have a slight inkling it will perform well at the box office. Success is no surprise to the Star Trek franchise today, or for the Sci Fi genre in general. But while a mega-hit today, people sometimes forget it’s humble beginnings.
On September 8th, 1966, Star Trek: The Original Series debuted for the very first time on NBC. It opened to mediocre ratings, high enough to keep it afloat for three seasons before it was promptly cancelled in 1969 after only 79 episodes. The American public wasn’t ready to embrace Captain Kirk and his crew.
But after cancellation, the series morphed into a cult classic. Star Trek began to influence pop culture, and slowly but surely became the phenomenon it is today. That original 3-season series sparked five spin-off television series, 12 theatrical films, scores of books, games and other products bearing the Star Trek emblem.
And let’s not forget Klingonese, a language spoken in the show by the Klingon race and now used by enthusiasts around the world. (For those that haven’t read “The Klingon Hamlet”, you’re missing out. It’s a classic!
Along a similar ilk, the original Star Wars debuted in 1977. Today it seems like such a no-brainer and anything entitled “Star Wars” turns to gold, but that wasn’t the case at the start. In the mid-70’s, George Lucas (the creator of Star Wars), had a difficult time selling his idea. Big name movie studios all over Hollywood continued to turn him down.
Even after he eventually obtained a meager budget to film, Lucas again ran into obstacles: a less than inspired film crew, producers breathing down his neck for going over-budget and not meeting shooting deadlines, and a cast that just didn’t seem to get it (Harrison Ford found the film and dialogue weird, “George, you can type this sh**, but you can’t say it!”). With all of the outside noise and problems, even Lucas was convinced his movie wouldn’t succeed (he even made a bet against his own movie that he’s still paying for).
But at the moment the film began, with the crawling words flying through space, the blasting musical score playing in the background, and the massive spaceship first appearing in the opening sequence – everything changed. Star Wars became a huge success and went on to become the mega-franchise that it’s known for today (Disney just bought Lucasfilm for how much? Eleventy billion dollars?).
Influencer marketing stands at a similar state. While previously proven forms of marketing continue to flourish, influencer programs have not yet become an established standard. Early adopters have embraced the use of influencers, but some are not yet ready to board the “Influencer Marketing Enterprise”.
But I believe we are close. We are approaching the tipping point. We are nearing the moment where the “massive spaceship” equivalent for influencer marketing appears for the first time and changes things forever. Are you ready?
While Star Wars claims the story takes place, “A long time ago in a galaxy far, far away”, it is really about a future you have never seen before. Traackr provides the technology to be ready for that future. Instant Search feels like a trip through hyperspace.
With the insights and informations provided by our data, set your phasers to stun your clients. It is the complete influencer marketing, now with relationship management integration… and it’s the tool you need in your belt when the future arrives.
So you have to ask yourself, will you boldly go where few marketers have gone before?