Summer Reading for Marketers

Summer Reading List for Marketers

I just made summer vacation plans and while I have to wait until August for some R&R, it got me thinking about my reading list. There are a number of insightful books out there that have enriched (or are in the process of enriching) the way I approach my work. A few of these are […]

The Engagers: Tonia Ries on Influencer Marketing

The Engagers: Tonia Ries

Tonia Ries is the founder and CEO of Modern Media. She works with major media brands including The Wall Street Journal, UBM TechWeb and many more. She also produces industry analysis and publishes breaking marketing news at The Realtime Report, which she created from the ground up, and produces the Realtime Conferences, including the upcoming […]

The Engagers: Shonali Burke on How to Engage Influencers

The Engagers: Shonali Burke

In this edition of The Engagers, we talk to Shonali Burke, President & CEO of Shonali Burke Consulting, Inc. Shonali is one of 25 women that rock social media. She takes business communications from corporate codswallop to community cool™. She also blogs, teaches, and cooks. Shonali has created many successful influencer engagement projects and built […]

Supermaan: Seven Super Powers

Superman and influencer marketing

“They can be a great people, Kal-El, they wish to be. They only lack the light to show the way.” Man of Steel, a Superman reboot, is leading the pack of big movie releases this summer. After some strategic finagling and more time spent waiting in line than I’m willing to admit, I was able […]

The Engagers: Sahana Jayaraman on Authentic Social Influence

Sahana Jayaraman on Building Relationships with Influencers

In this edition of The Engagers, I connected with Sahana Jayaraman, a Social Business Strategist with a passion for demystifying “buzz words”, having a POV on “shiny objects” and packaging “data” into insightful content and engagement strategies for her clients. Sahana has more than 10 years of integrated communications experience working with global brands, helping her […]

Top 50 #IMW13 Microbloggers

Integrated Marketing Week 2013

This week the Direct Marketing Association and Econsultancy are hosting Integrated Marketing Week in New York City. More than 3,000 marketers working across channels and industries, both online and off will gather for a content-packed event meant to connect the dots between social media, big data, analytics and a multi-screen world. We’ll be there presenting […]

Advanced Influencer Marketing Workshop – San Francisco

Advanced Influencer Marketing Workshop

Are you getting the most out of your influencer marketing initiatives? Do you still think one dimensionally about influencers? Perhaps you are guilty of searching for “mommy bloggers” or “tech influencers”. Or do you feel the potential to ramp up your influencer outreach program but don’t know quite where to start? Join us for a […]