Influencer Marketing Awards Season is On

Influencer Marketing Awards

[UPDATED] Deadline extended to August 29th for the Top 10 Influencer Marketing Awards!  If you are running an influencer marketing program, there are three exciting opportunities to be recognized for your work: The Top 10 Influencer Marketing Awards, the 2013 Wommy Awards and the 7th annual Forrester Groundswell Awards. These competitions will award organizations for […]

The Emergence of Empathy Marketing

Empathy Marketing

Old habits die hard. Since the dawn of relational databases, marketers have equated success with their ability to accumulate and process data to inform their marketing strategy. Over the past two decades, much of marketing has been focused on systemizing insights and quantifying qualitative data to make better and faster decisions. Then, along came the […]

How to Get Interesting Interviews with Your Influencers

How to interview your influencers well

One great way to involve your influencers in your content marketing initiatives is to interview them. Interviews give people a chance to share their expertise with a new audience. In exchange, you get diverse content to spice up your channels and the chance to reach your interviewees audience. The Traackr Engagers series is an example. […]

Traackr Introduces Spanish Influencer Search

Traackr launches Spanish influencer search

Today we are announcing the next language addition to the Traackr platform. Now you can identify, monitor and measure influential people based on the Spanish language content they produce on the web. Coupled with our ability to geo-target influencers, support for Spanish means Traackr customers can build more contextual and targeted influencer marketing projects in […]

Influencers are a Content Marketer’s Best Friend

The Ultimate Guide to Content Marketing & Influencer Strategy by Traackr

Influencer marketing and content marketing can’t exist without one another. So begins our freshly published Ultimate Guide to Content Marketing & Influencer Strategy. Your influencers are your keys to content research, production and distribution. And through great content, you and your brand become influential in your own right. There are countless great examples of how […]

New at Traackr: Influence In Sight

Traackr introduces Influencer Network Analysis Maps

Online influence can seem opaque. There are so many people, producing so much content, interacting with even more people in an ocean of noise. Somewhere out there conversations you care about are starting and spreading, while opinions are shaped and decisions are made. You want to be there, but it’s difficult to see where exactly […]