New Strategic Partnership with Orange France

Today we are really excited to announce a strategic partnership with Orange France, the leading French telecom organization. Orange France has brought Traackr into their digital marketing solutions mix to power its social influence strategy. Our partnership with Orange France is just one demonstration of how this company is leveraging innovative technologies to respond to […]

The Engagers: Chris Herbert on B2B Influencer Marketing

The Engagers: Chris Herbert

In this edition of The Engagers, we hear from Chris Herbert, CMO of Mi6 Agency and Cofounder of Silicon Halton, a community of hi-tech professionals in Halton Region, Ontario, Canada. He has built the successful IXN influencer Thought Leadership program and network from the ground up, sponsored by SAP, and was recently engaged to start […]

Traackr Meets Marketo

Traackr joins Marketo's LaunchPoint™ ecosystem of digital marketing partners.

It’s impossible to overstate the impact of the social web on marketing. Most marketers and the brands they represent have yet to fully feel its impact. Neither have their customers. But the shift in power towards a people-centered web and economy is underway and irreversible. This shift means big changes for marketing. The very function […]

The End of Demographics

Demographics give way to passion-graphics

If you are NOT a male marketing executive over the age of 50 with annual household income of $150k living in or around a major US city, then you will not be interested in this post. You should not bother reading it. Seriously, read no further. Phew. Now that I’ve weeded out all the demographically […]