Influencer Marketing & Realtime Marketing Labs #RLTM
Today Traackr is participating in the Realtime Marketing Lab. This is a one-of-a-kind conference where brands and technology meet to talk use cases. This is a new type of social media conference. Instead of brand managers dodging vendors, and vendors pining for attention, we’re meeting “head-to-head and hands-on”.
Tonia Ries created the event so we could have serious conversations about social media technologies and the business cases behind them. Throughout the day, we’ll hear case studies from companies like Xerox and we’ll watch pitches from technologies like Traackr.
The technologies will be judged based on their ability to hone in on the problems brands are facing in today’s real time, social and digital world. We’ve been tasked with convincing a panel of marketing leaders from Citibank, JetBlue Airways, News Corp, MRY, Campbell Soup Company and Ogilvy that our influencer marketing platform delivers business value — and we are ready to roll!
Our presentation at #RLTM will be all about how Traackr helps brands become (or stay) relevant to their customers by creating and sustaining relationships with the people who matter most. In a real time-driven world, the conversations are owned and shaped by people who have earned trust and built followings.
Brands that are included (in a positive way) in the social conversation are the ones that are able to build digital relationships with the most contextually relevant people in their space. As a demonstration, we used Traackr to map out a few examples that should resonate with our esteemed panel!
Check out the lists and play around with the influencer network analysis maps.
Top 25 Personal Finance & Budgeting Influencers
Top 25 Travel Tips & Secrets Influencers
Top 25 U.S. Health Care Policy Influencers
Top 25 Business Travel Masters
Top 25 Experts in Health Family Meals
If you’re at #RLTM, please come say hello to us at Traackr! If you’re following online, ping us with any questions.
Here’s to a great event!