Is Your Marketing Weird?

Passionate Star Wars Fans

Do you resonate with the masses? Are you using the same techniques to reach potential buyers as the company down the street from you? Are you normal? If yes, read on.

You can not succeed in the modern social world by marketing in average ways to average people. I repeat. You can not succeed in the modern social world by marketing in average ways to average people.

If you look at online conversations, you will notice that a small group dominates. These people are overwhelmingly more passionate than any one else.

In a recent blog post about his book, We Are All Weird, Seth Godin says, “Amazingly, despite the obvious proof that the weird are your potential market, we still spend most of our time talking about reaching and keeping the masses happy.”

The weird, aka the passionate, are your greatest allies.

Traackr wouldn’t exist if this wasn’t true because what we do is find the weirdly passionate people who actually care about the inner workings of your industry. These are the people you need to involve in your marketing. These are the people you need to know if you want to make a dent with your digital marketing program.

Do you know who your fellow weirdoes are?

Photo Credit: Dennis from Atlanta.