Marketing Outlook for 2014: Five Predictions

As we’re about to wrap up the most exciting year in Traackr’s history, we want to take the opportunity to look forward into next year for our space and beyond to share with you our predictions for marketing in 2014. Prediction #1: The year earned & owned media and paid media stand on an equal […]

The Engagers: 2013 Edition

The Engagers

Earlier this year I found myself in an alley in the SOMISSPO neighborhood of San Francisco with a camera around my neck coaching David Spark to embody his inner superhero. A few days later I hired my sister’s wedding photographer to drag Lee Odden out of his heated office into the Minnesota winter for a […]

The Engagers: Megan Berry on Building Communities

Megan Berry aka The Juggler

We are nearing the end of 2013, but have a few more Engagers to introduce into this year’s team! In this edition, Megan Berry, Head of Consumer at RebelMouse talks to us about wearing many hats, including community building and marketing. Previously, Megan led Community at Klout. Tell us about the first time you realized you had influence on […]

The Engagers: Deirdre Breakenridge on the “Relationship Analyzer”

The Engagers: Deirdre Breakenridge

The 2013 Engagers Team is nearly complete. Today we welcome Deirdre Breakenridge to our gathering of Earth’s Mightiest Marketers! Deirdre has been in PR and marketing for 25 years helping senior executives in midsize to large organizations communicate to their stakeholders. She’s written five books on how technology and social media have changed the game […]

4 Steps to Becoming a Modern Sales Professional

Where Sales and Marketing Meet

The Internet, and specifically Social Media, has changed the role of sales forever.  In this new world, buyers have access to more information than ever before. Everything you need to know is a couple of clicks away, and what’s even more interesting is the source of where this information is coming from. In most cases […]