Content as the Currency of Influencer Marketing

Curate Content via Influencer Monitoring & Lisenting

Content Marketing and Influencer Strategy must be joined at the hip in order for either to be successful. 90% of the world’s data has been generated in the past 2 years; and content marketing is approaching mass adoption by businesses today. The task for marketers to get their messages in front of the right people at the right time is as formidable as it is essential.

To rise above the noisy web, content marketers are turning to influencer relationships. Whether working to achieve brand awareness, advocacy, promote an event, launch a product and everything in between, the impact of influencers to amplify messages and mobilize buyers is disproportionately effective.

This Content as the Currency of Influencer Marketing presentation introduces how content marketing and influencer strategy can work together to generate results. It includes:

_key insights about the current marketing landscape
_actionable advice for getting on the radar of your influencers
_guidelines for developing meaningful influencer relationships; and
_inspiring success stories of content + influence done right