June Events: Content Marketing + Influencer Strategy
This month, we are co-sponsoring several marketing events in the North Atlantic region. The common theme between them all is content marketing. As Mary Meeker highlights in her recent Internet Trends Report, the key for businesses to be successful today is to make content and community pillars of their marketing approach.
Content Marketing is at a pivotal inflection point, with nearly unanimous adoption among 91% of B2B marketers and 86% of B2C marketers among SMB, mid and large enterprises alike. Through our customers, we have come to understand that influencer marketing supports modern marketing as a whole. That said, there are more than a few way that influencer strategy and content marketing integrate and require each other in order to yield success.
To learn more, join us for one of our events:
Boston, June 18: Content Rising
Marketing Technology leaders from Skyword, Conductor, Outbrain and Traackr will host a dynamic panel discussion about leading practices in content marketing and digital strategy. Clare McDermott, Editor, Chief Content Officer Magazine will moderate: RSVP
New York, June 19: Content.NY
Content marketing experts from Kapost, ReadyTalk, Traackr, Original9, and Cloudwords have put together a half-day conference, featuring a keynote by Ann Handley, Author and Chief Creative Content Officer at MarketingProfs: RSVP
Toronto, June 25: Traackr Workshops
Traackr will host 2 workshops to discuss how to build an effective influencer marketing program, as well as how to integrate influencer marketing into your content marketing strategies. We’ll cover a framework for successful uses of influencer marketing, how to measure the impact of your initiatives, examples through case studies, and much more. RSVP