A Framework for Content Marketing & Influencer Strategy

Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the […]

Climbing the Ladder of Social Engagement with Influencers [Infographic]

The toughest thing for many marketers, our customers included, is reaching out to influencers. We’re often asked about best practices for engaging with influencers and have written on the topic many times by outlining the many faces of influence, strategies to kick start your influencer outreach or ways to turn your detractors into effective evangelists. From getting […]

5 Ways Influencers Help You Sell

By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy. […]