How to harness advocacy – Watch ASOS’s Masterclass at Hub Forum

Hannah Craik, Global Head of Social Media, gave a talk on how ASOS builds affinity at scale with a unique social media advocacy program at Hub Forum in Paris on Wednesday 8th October. Influencer relations have long been challenged for their lack of scalability in B2C environments. Scaling up to reach a wider audience whilst […]

How to Augment Content Marketing With An Influencer Strategy

Augment Your Content Marketing With An Influencer Strategy 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey […]

The Rise of The Digital KOL

Pharmaceutical companies are no strangers to influencer marketing. The relationship between drug companies and Key Opinion Leaders (KOLs) is long-standing and continues to strengthen because of the power of their influence. A KOL can be defined in many ways, but can broadly be viewed as a physician who influences his/her peers’ medical practice, primarily because […]

An interview with new advisory board member Philip Sheldrake – Influencer Marketing for the Modern Organization

We are proud to announce that Philip Sheldrake has joined Traackr as an advisor to the board! We’ve taken this opportunity to ask such an expert on influence a few questions on the hot topic of influencer marketing and how he sees the practice evolving in the future. As ever, his responses and recommendations are […]

“The news of my death has been greatly exaggerated” – Influencer Marketing

At Traackr, we have the amazing privilege of working with leading marketers who pave the way for influencer marketing. The only downside of working with such an innovative group of customers is that at times we forget that the work they do isn’t necessarily a reflection of mainstream marketing just yet. So, it’s good to […]

4 Types of Marketing Vampires

Are vampires draining your marketing efforts? How can you increase marketing efficiency for optimal digital success? We’ve identified four types of vampires that frequently attack marketing teams and our tips for defeating them.   1. Content Dracula Content Dracula drains life out of marketers by shifting their content creation focus to quantity over quality, exhausting them. Often the content […]

7 Key Attributes of the Modern Sales Pro

Sales Professionals have a lot on their plates. Times have changed. The traditional “buyer” journey from prospect to deal has vanished. Consumers are becoming more sophisticated. Salespeople have learned to nurture, share and engage with prospects in ways that add value to the relationships. So, what does it take to be a highly evolved Modern Sales Pro? […]