Traackr’s #SbizHour 4 Power Hour Recap

A collection of our favorite tweets from #SbizHour 4: Power Hour with Pierre-Loic Assayag, Guy Avigdor and Vidar Brekke

#CMAD: How Do Community Managers Rock? Let me count the ways…

Today is a great day for community managers (like me). Today, the silent voice behind the brand is recognized. Today is #CMAD. It’s our job to build communities, start conversations, grow thought leadership, generate awareness, start and maintain relationships, drive clicks (potential leads), be likeable, stomp out digital crisis, solve customer questions (or find someone who can), […]

Best Influencer Marketing Programs Of 2014

One great way to create or raise awareness for your brand, is through those individuals who have the highest ability to support your messages and relay news to the right audience. When you work with influencers, your message can go from one to many without relying on paid media. Creating brand advocacy is also a […]

3 Ways To Find Content Inspiration From Influencers

This is a guest post by Ally Greer, Director of Content and Community at Scoop.it At the beginning of 2015, Facebook founder Mark Zuckerberg announced that he would be taking on the personal challenge of reading one book per month for the duration of the year. He wasn’t trying to start a movement, or even […]

Highlights From #SbizHour: What Is Social Influence?

Social Business Hour hosts Brian Fanzo and Rachel Miller interview Traackr CEO and Chief Disrupter Pierre-Loic Assayag on the topic of social influence and influencer marketing.

Wine Owners, A Testimony In Influencer Marketing

Last week, the Traackr team met with Clotilde Muller, Marketing & Community Manager for UK based company Wine Owners. We took this opportunity to ask Clotilde a few questions about her activities. Her responses provide great insight into how a small and niche industry player can generate much impact through influencer marketing. 1. What is Wine […]

Marketing In 2015 – The Year Of People

We asked the question, “In 2015, what do you wish marketing would focus more on?” Dozens of marketers answered us… I’m pretty happy with the results, and seeing we all seem to be on the same page, I’m really pumped up to start the year! The results of our survey show that in 2015, marketers […]