Reflecting on 2014’s #CMworld with TopRank’s Lee Odden

At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio in 2014 to learn about all things content marketing. TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market the conference through influencer eBooks. Saying we’re big fans of the event is an understatement. As it happens, my first session at Content Marketing World was presented by our CEO, Lee Odden on the topic of influencers and content marketing.

How Influencer Marketing Drives Philips’ Digital Command Center

“We expect the PADCC to be ‘net neutral’ in terms of its impact on the company’s marketing spend, and will reduce cost over the long term. [The PADCC] would give us high core measurement from marketing and the ability to take the guesswork out of it.” – Damien Cummings, CMO of Philips ASEAN Recently, we […]

Can Influencer Social Data Predict The 2015 Oscars Winners?

It’s awards season! And with The Academy Awards quickly approaching, we couldn’t wait to find out the winners. We took a data-driven approach to predicting this year’s big Oscar winners: Best Picture, Best Actor (in a leading role) and Best Actress (in a leading role). Here’s how we did it We started by using Traackr to […]

Get Started – Influencer Content Curation

“Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you’ll struggle to make an impact. We happen to disagree.”

Are You Focusing On The Right Influencers?

This is a guest post by Ally Greer, Director of Content and Community at Scoop.it The hardest part of any new strategy is getting started. There are numerous questions to be answered, plans to be made, and tactics to learn. When it comes to influencer marketing  there are many resources to help along the way, […]

View From The Boardroom – Defining A New Category

This is a blog post series by Robbie Vann-Adibé, Traackr investor and Chairman. As an investor, over time (assuming it’s something you keep doing) you start to lean towards certain types of business opportunities. There are probably as many ways to categorize these things as there are opportunities out there – ok, maybe a bit of […]

9 Marketing Lessons From The Seattle Seahawks

The Seattle Seahawks are a team of unique players, loud fans, and an insanely strong brand. Everything from their fans (The 12th Man), to their defensive secondary (Legion of Boom), to their players (Beastmode), there’s a lot that marketers can learn from the team. Build a team of employee advocates like Pete Carroll “Each person […]