Surf The Influencer Marketing Wave

Influencer marketing is the process of identifying, researching, engaging and supporting the people who create the conversations impacting your brand, products or services. At the core of Integrated Marketing Communications, influencer marketing aligns PR, marketing, sales and product around a common strategy.

Why Focus On Influencer Marketing? 

This year influencer marketing will hit critical mass. 90% of consumers trust peer recommendations, and only 33% of consumers trust ads. If you don’t have an influencer marketing strategy, you could be missing the mark.


Influencers by definition have an audience. One person can easily encourage 10,000 people to visit your site. One person can send hundreds of leads your way. One person can stop a rumor and save you face. Influencers make it possible to go from one to many, effectively.

Check out these 15 use cases and real life examples of savvy marketers ahead of the influencer marketing crest.