Hey Everyone – We’re a ‘Cool Vendor’!

Traackr has been named as one of five 2015 Cool Vendors in Social Marketing by Gartner. We are beyond pleased to be included in this year’s report, and to be recognized by such an authority is a great honor. As social media marketing has grown to a point of mass adoption, marketers’ need to scale […]

The 7 Best Influencer Marketing Resources

I’m always on the look out for great influencer marketing resources. As community and blog manager I spend a good portion of my day researching for content to learn, share, curate, and join in the conversation. Here are my top seven go-to sources for influencer marketing content (and other marketing things, too): Maximize Social Business Managed by Neal Schaffer, Maximize […]

Marketers Embrace Influencer Marketing – and then they measure it

Influencer Marketing DefinedQuickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social media stardom. These influencers have proven credibility among and even sales to a specific target audience. Examples include fashionista Chiara Feragni (3 million Twitter followers), YouTube makeup video blogger Michelle Phan (7,600,000 subscribers) and John Lee Dumas of the Entrepreneur on Fire Podcast (923,000 unique listens in December 2014).

#1: Influencer Marketing Budgets GrowingIn a poll of 125 marketers conducted by online promotions firm Tomoson and reported in AdWeek, marketers rated influencer marketing as the fastest-growing online customer acquisition tactic, beating organic search, paid search and email marketing.According to Tomoson, influencer marketing dethrones organic search as marketers’ best method to acquire new customers, 22% to 17%.The same study reports 59% of marketers plan to increase their influencer marketing budget over the next 12 months.The majority of marketers polled plan to increase budget allotted to influencer marketing.

Influencer Strategy For Content Marketing – Advice from the experts

Whether you’re orchestrating your influencer marketing and content marketing strategies consciously or implicitly, if you’re doing either, you’re doing both. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers turn to influencers. To help get you started and strengthen your practice, we’ve combined a list of the […]

Influencer Marketing: It all starts with a conversation…

Image of Social Media

More often than not, brands are missing the mark when it comes to setting themselves up for influencer marketing success. The first question every marketer should ask as they begin to lay the foundation for influencer marketing strategy is, “What conversations can our brand bring value to?” This is rooted in the practice of community […]

Influencer Marketing For Community Building – An Interview With Christin Kardos

Conversations are going on around your brand and market, whether you are participating or not. A great way to jump into the social mix is to create communities around those conversations. When you build a community, you can lead the conversation, and create a platform where individuals can solve problems. Influencer Marketing’s Place In Community Strategy […]

Content Creation and Content Curation with Influencers

4 Reasons Why You Should Combine Content Creation with Content CurationYes, if you focus only on one of these things you’ll be in good shape. But you’ll be missing out on some of the most powerful benefits of them all.1. It Helps You Build Relationships With The Right People

By creating content and sharing other’s content you are building relationships with other influencers and content creators. The thing is, bloggers and content creators have each other’s backs. It’s a community within a community.

2. Helps Build & Grow Your Network & Brand

By branding yourself as a thought-leader in both spaces, you will be able to grow your network across many different channels. In addition, you’ll also find that when you share other content, you’ll increase your engagement with those content creators.

3. Gives You More Backlinks

Links back to your site is a good thing. Once you start curating content, people will start to do the same for you. The more places your content is linked from, the better SEO results you can get.

4. Increased Conversion

Companies that curate and create generate 10x more conversions than those who only share their own content.

Source: Scoop.it blog