Influencer Marketing DefinedQuickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social media stardom. These influencers have proven credibility among and even sales to a specific target audience. Examples include fashionista Chiara Feragni (3 million Twitter followers), YouTube makeup video blogger Michelle Phan (7,600,000 subscribers) and John Lee Dumas of the Entrepreneur on Fire Podcast (923,000 unique listens in December 2014).
#1: Influencer Marketing Budgets GrowingIn a poll of 125 marketers conducted by online promotions firm Tomoson and reported in AdWeek, marketers rated influencer marketing as the fastest-growing online customer acquisition tactic, beating organic search, paid search and email marketing.According to Tomoson, influencer marketing dethrones organic search as marketers’ best method to acquire new customers, 22% to 17%.The same study reports 59% of marketers plan to increase their influencer marketing budget over the next 12 months.The majority of marketers polled plan to increase budget allotted to influencer marketing.
Whether you’re orchestrating your influencer marketing and content marketing strategies consciously or implicitly, if you’re doing either, you’re doing both. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers turn to influencers. To help get you started and strengthen your practice, we’ve combined a list of the […]
4 Reasons Why You Should Combine Content Creation with Content CurationYes, if you focus only on one of these things you’ll be in good shape. But you’ll be missing out on some of the most powerful benefits of them all.1. It Helps You Build Relationships With The Right People
By creating content and sharing other’s content you are building relationships with other influencers and content creators. The thing is, bloggers and content creators have each other’s backs. It’s a community within a community.
2. Helps Build & Grow Your Network & Brand
By branding yourself as a thought-leader in both spaces, you will be able to grow your network across many different channels. In addition, you’ll also find that when you share other content, you’ll increase your engagement with those content creators.
3. Gives You More Backlinks
Links back to your site is a good thing. Once you start curating content, people will start to do the same for you. The more places your content is linked from, the better SEO results you can get.
4. Increased Conversion
Companies that curate and create generate 10x more conversions than those who only share their own content.
Source: Scoop.it blog