Digital Marketing Revitalises Heritage Brands

How a heritage wine brand created a truly engaging digital marketing program by focusing on social influence Digital marketing transformation doesn’t always come easily for heritage brands. They have been around for a long time and have generally gained a loyal client base. Often their marketing strategies focus on product quality and craftsmanship. However, in today’s digital age, […]

Content + Influence, and Skyword’s Content Rising Summit

In today’s age, information overload drives consumers to filter their choices to those few who are most trusted. Becoming “the best answer” for your area of expertise wields incredible influence on the search and social web. And content is your vehicle for influence. It’s one of the most powerful tools in a marketer’s mix to […]

#HootChat Community: Top Influencers

If you haven’t heard, now you have – #HootChat is the newest hit Twitter chat on the block, and one of our weekly favorites. Happening every Thursday at 12 PT, this chat is a guaranteed knowledge fest with expert hosts and interesting, unique conversation. The entire community is full of smart experts, so we decided to put […]

Give Your Influencer Co-Created Content Some Fuel

“The investment in co-creation of content between brands and influencers enables quality content at scale. With brands and influencers working together, co-created content can reinforce mutual authority for all involved. In such a cooperative scenario, influencers can gain exposure, brands can reach new audiences, and customers are “info-tained” and inspired to engage. Everybody wins.”

This Summer’s Must-Read Marketing Book List

Marketers and business professionals (and anyone else): Here is your must-read marketing book list for long flights and beach-side lounging this summer. There are a number of insightful business-focused books out there, and why not spend free time learning more about the career you love? I compiled some of my favorites into this marketing book list for […]

The Rise Of Influence In Sales

The Rise of Influence in Sales

We interviewed Timothy Hughes to discuss how influence can help sales professionals reach buyers throughout the journey to purchase. UK Business Development Director at Oracle Corporation and prolific social media marketer Timothy Hughes doesn’t need any introduction! Timothy has been a social selling advocate both inside and outside his organisation, and he defined the 5 Pillars for a successful social selling practice: […]