The Top Five Content Curation Tips of 2015

content curation tips

Marketers love content curation for a variety of reasons. Curating content–rather than producing it from scratch–saves valuable time. Curation also helps to build relationships and network with other marketing professionals. It allows content marketers to build off of existing ideas rather than reinvent the wheel every time they need to produce a piece of content. […]

Did the 2015 Marketing Predictions Come True?

For marketers the end of the year means many things. 2016 planning is in full swing, the holidays are upon us, and prediction posts for the upcoming year are everywhere. Market leaders are busy predicting the next big trend in marketing and analyzing what buzzwords will be laid to rest. Last year we asked you […]

The Increased Importance of Social Influence in Brand Activation

This year deciding which sessions to attend at Festival of Marketing was no easy feat. With over 160 hours of sessions on 12 different stages, the options were plentiful. Reviewing the programme and checking out the Top 12 sessions certainly helped narrow down the sessions to actually attend. Having managed to attend quite a few […]

2016: New Heights for Influencer Marketing

As depicted by Google Trends, the term “Influencer Marketing” first searched online as of 2010 and search interest has doubled year over year since 2014. The conversation online and offline is just getting started. Let’s take a walk through the evolution of the influencer marketing practice–and what you can expect for the future. At the beginning phase of influencer […]

Influence the Influencers by Mastering Influencer Engagement

According to Scott Cook, co-founder, Intuit, “A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” In fact, a Nielsen report shows that 84% of worldwide consumers trust recommendations from people they know above all other forms of advertising. In this digital age where your […]