7 Ways Marketing Measurement is Changing

marketing measurement is changing

Let’s face it, digital marketing is no easy feat. The playing field is changing fast. Marketers must be able to adapt and execute quickly in order to stay relevant to their buyers. More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. […]

5 Influencer Marketing Tips From the Fashion Industry

96% of marketers agree influencer marketing can be used to increase brand awareness–– and the fashion industry is no exception. That’s because social media has created a level of transparency into the fashion industry that was never before possible. The runway isn’t the only place the fashion industry is setting trends. Take for example the […]

Upgrade Your Content Strategy with Influencer Engagement

57% of marketers report custom content is their top marketing priority; but, only 12% feel they have an optimized content marketing strategy. When creating your content strategy, integrating influencers into every stage of content marketing can be extremely valuable. Your brand can work with influencers to generate new ideas for content, co-create content together, and amplify content to […]

How Orange France executes and measures its influencer strategy

When faced with launching a new product or solution, best-in-class marketers turn to influencers. We recently caught up with Philippe Duhot, Brand Content & Digital Manager at Orange France, who shared some strategic insights on the recent launch of the brand’s connected home solution, Homelive. In charge of the influencer strategy, we also took this […]

Did you include this in your 2016 content strategy?

Did you know that the average human attention span is now shorter than a goldfish’s? That’s right. According to a study from Microsoft Corp., humans are only able to focus for about 8 seconds (down from 12 seconds since the year 2000). Although this may be an interesting tidbit, what does this have to do […]