Marketing insights from Amy Higgins, an influential Director of Content

Marketing insights from Amy Higgins, an influential Director of Content

This may be stating the obvious, but marketers love to be social. Whether on their favorite social channel or at the latest marketing mixer, we as marketers like to talk to each other. It helps us to validate what we’re doing in our everyday roles, and course correct when we come across an enticing new […]

How to Make an Influencer Fall in Love with You

Everyone has that one influencer-brand relationship that they idolize as marketers. Maybe it’s Tuula Vintage and Cathay Pacific Airlines or perhaps Boxed Water’s #ReTree campaign. Either way you are left wondering, how can I get my influencers to love me as much as supermodels love working with De Grisogono. Luckily, we are here to help. […]

The Top 9 Influencer Marketing Trends of 2016

In 2015 Influencer Marketing began to emerge as one of the marketing strategies clearly delivering the highest impact and return. A recent McKinsey report quoted that social recommendations induced an incredible 26 percent of consumer purchases on average across all product categories. Their research showed that a small number of active influencers accounted for a […]

4 Questions All Marketers Have About Super Bowl Ads

$5 million is the current asking price for a 30-second Super Bowl ad. This high ticket buy-in to play in “the big league” causes advertisers to infamously create some of the best ads every year. Both large enterprise companies and “unicorn” startups alike are forking up the big bucks for Super Bowl ad space. Although […]

5 Reasons to Join the Academy of Influencer Marketing

Influencer marketing is on every 2016 marketing plan. Is your team set up to successfully deliver an influencer program? Are you? Hot off the presses, we’re thrilled to introduce you to the Academy of Influencer Marketing (AIM), a single place where all influencer marketing best practices come together. Whether you want to sharpen your skills, […]

Thank Goodness it’s Influencer Marketing Friday

Thank Goodness it's Influencer Marketing Friday.

Everybody loves Fridays. It’s the best day because marketers like you and I are wrapping up productive weeks and getting ready for our jam-packed weekends. Introducing our newest weekly series, Thank Goodness it’s Influencer Marketing Friday (TGIIMF), your one and only source for everything on the practice. As the practice of influencer marketing reaches mass adoption […]