Why it’s Time for B2B Marketers to Invest in Facebook

B2B Marketers

The other week, Hotwire PR held an event to launch their latest report titled “The Changing Face of Influence” in association with market research company Vanson Bourne. Together they surveyed 1,000 B2B decision makers and explored their habits, preferred channels and the ways they make use of different sources of information to make purchasing decisions. […]

What’s Your Influencer Marketing IQ?

Influencer Marketing IQ

There’s more to influencer marketing than getting famous brandividuals to Tweet about your product, mention your company, or co-author content. The right long-term influencer relationships can lead to a massive awareness shift among your audience, and eventually an increase in qualified leads. After all, 92% of consumers say they trust word-of-mouth recommendations over all other […]

11 Resources to Own Influencer Marketing Like a Boss

Influencer Marketing Resources

There’s no point in doing influencer marketing unless you do it right. And that’s easier said than done. As influencer marketing reaches mass popularity, the need to execute is met with more chaos than shopping during Black Friday. Marketers need help in filtering the noise to pinpoint what’s real and what’s a hoax. That’s why […]

The Top 10 Influential Speakers at DMWF London

influential speakers

You’ll rarely come across marketers who have yet to try influencer marketing. Whether leveraging a fully integrated influencer strategy or just getting started with the practice, marketers know it works. But do they know how to execute? Enter the need for education in influencer marketing. The intersection of social and digital has turned into a noisy place, […]

View From The Boardroom – How SpaceX Dominates Space 2.0 with Influencer Marketing

Space Exploration and Influencer Marketing

I’m a lifelong trekkie – there I said it. As a kid, I watched Star Trek and bought it – hook, line, and sinker. Growing up, I read Science Fiction almost to the exclusion of all else, Robert Heinlein, Issac Asimov, Frederick Pohl, John Brunner, Orson Scott-Card, Kim Stanley Robinson, Dan Simmons, Larry Niven, Joe […]

The Best Influencer Marketing in the Travel Industry

Influencer Marketing in Travel

Travel conjures up many emotions, from stress and anxiety to wonder and excitement. The very best marketing campaigns in the travel space play on these themes, and influencers are the secret weapons of choice. Whether it’s building buzz around a new family-friendly resort, or perhaps a new, exotic airline route, influencers can offer up insights that make […]

Mission Critical: 3 Influencer-driven Methods for Remaining Customer-Centric

customer-centric

More than 80% of marketers who have used influencer marketing report it to be effective. Ever wondered why? Really though, what is it about working with influencers that improves marketing effectiveness? It’s simple. Influencers bring us closer to our customers. Michael Brenner, CEO of Marketing Insider Group, was kind enough to contribute to our latest […]