We recently worked with Lewis PR to develop a report on influencer marketing that highlights the current approaches, opportunities and the key challenges of influencer relations. Lewis PR conducted the study with over 100 senior B2B PR, communications and marketing professionals from across EMEA, and the results shed light on some interesting insights. 1. Influencer marketing is more than just...

Preparing for an event takes effort on behalf of the entire marketing team. Event managers spearhead strategy and coordinate details, marketing automation managers prepare emails and uploads new leads, community managers live-tweet, and content managers blog about the event. But how does influencer marketing play into your event strategy? Trade shows, conferences and summits can be a huge opportunity to...