Orange France, Computer Weekly

Launching a new product in a different sector than your core business is one of the top challenges for businesses. At the end of 2014, Orange, a French global player in the telecommunications industry, launched Homelive, a solution that enables its customers to manage connected objects in their homes by using their smartphones. With this new solution, Orange entered a completely...

[Video] How Travelocity works with experts to advance the art of travel

As the world’s first Online Travel Agency (OTA), Travelocity’s mission is to inspire people to travel and be their champion throughout the journey. Sounds pretty aspirational, right? Well, most OTAs are known for delivering customer experiences that are purely transactional, lacking a human touch and an authentic connection. So Travelocity set out to reverse that widespread perception by creating a...

When faced with launching a new product or solution, best-in-class marketers turn to influencers. We recently caught up with Philippe Duhot, Brand Content & Digital Manager at Orange France, who shared some strategic insights on the recent launch of the brand’s connected home solution, Homelive. In charge of the influencer strategy, we also took this opportunity to ask him some...

How a heritage wine brand created a truly engaging digital marketing program by focusing on social influence Digital marketing transformation doesn’t always come easily for heritage brands. They have been around for a long time and have generally gained a loyal client base. Often their marketing strategies focus on product quality and craftsmanship. However, in today’s digital age, to remain relevant and attract...

Three years on and Courvoisiers’ experiment in creating the first brand community in the UK brings strong learnings that many brands are still ignoring. Brands are now well aware that their reputation and advocacy level depend on what their customers say about them and it has indeed been tempting to focus resources on buying recommendation (fans, blog posts, product reviews)...

Hannah Craik, Global Head of Social Media, gave a talk on how ASOS builds affinity at scale with a unique social media advocacy program at Hub Forum in Paris on Wednesday 8th October. Influencer relations have long been challenged for their lack of scalability in B2C environments. Scaling up to reach a wider audience whilst keeping the relevance and personal...

Investment, fundraising, acquisition, valuation: these figures drive the media conversation around technology startups. For emerging companies, especially B2B, who are earning their keep paying customer by paying customer (the good old fashioned way, if you will), gaining recognition for achievements that land beyond the normal cache of investment sums can seem out of reach. Navio Health provides a success story...