Mr. Moustache Influencer

Wouldn’t it be great if you could pick up the phone and talk to any one of your business’ top influencers? What if you could reach out with a simple email to let one of your influencers know about an announcement you’re making and you knew they would engage? This amazing state of connectedness isn’t a fantasy, but it sure does...

I joined the EMEA Traackr team in June last year to support the marketing (or “maarkting,” as our team calls it) efforts in Europe, with an initial focus on UK, France and the Nordics. A few years ago I managed an innovator community set up by the spirit brand Courvoisier that gathered up to 1,000 individuals. As a marketer, I faced...

Empathy Marketing

Advocacy is one of the main use cases of influencer marketing and a key objective many brands are looking to achieve on social media; however few have yet actively engaged in building scalable advocacy programs. ASOS is one of them and with its AccessAllASOS program has been leading the way in demonstrating what successful relationship programs in a B2C environment...

Earlier this year, we worked with Honda UK and Brazil, a progressive, forward-looking PR agency, to create a social media strategy for launching the Honda Insight in the UK.   Honda was facing a tremendous challenge: successfully launch a new car when worldwide car sales are at an all-time low and marketing budgets are slashed! Honda UK responded creatively by taking their...