Content marketing chalkboard

In the last post in our expert series, we discussed how to build trust at every stage of your buyer’s journey with Mark Schaefer. While Mark highlighted the many ways influencers can help brands build trust, we will now turn to Joe Pulizzi to uncover how combining content with the right influencers can continue to build trust, while boosting content...

content marketing

As a content marketer I find myself swimming upstream, against endless waves of requests. It’s the nature of the fast-paced, production-based job I signed up for, right? The typical questions I get asked are: “What pieces of content do you have in the pipeline this quarter?” “How does our content perform against business objectives?” “How do you know that our...

Erika Heald, VP of Content

Building relationships is the most powerful way to engage with influencers. But, all too often, marketers don’t know how to get started. What do you ask for? What if you say the wrong thing? One relationship building tactic I like to rely on is interviewing an influencer in order to get to know them better. Once you have established a...

Marketing insights from Amy Higgins, an influential Director of Content

This may be stating the obvious, but marketers love to be social. Whether on their favorite social channel or at the latest marketing mixer, we as marketers like to talk to each other. It helps us to validate what we’re doing in our everyday roles, and course correct when we come across an enticing new idea. As marketers we are...

57% of marketers report custom content is their top marketing priority; but, only 12% feel they have an optimized content marketing strategy. When creating your content strategy, integrating influencers into every stage of content marketing can be extremely valuable. Your brand can work with influencers to generate new ideas for content, co-create content together, and amplify content to new audiences. All too often,...

Did you know that the average human attention span is now shorter than a goldfish’s? That’s right. According to a study from Microsoft Corp., humans are only able to focus for about 8 seconds (down from 12 seconds since the year 2000). Although this may be an interesting tidbit, what does this have to do with your brand’s marketing strategy?...

content curation tips

Marketers love content curation for a variety of reasons. Curating content–rather than producing it from scratch–saves valuable time. Curation also helps to build relationships and network with other marketing professionals. It allows content marketers to build off of existing ideas rather than reinvent the wheel every time they need to produce a piece of content. Plus, curating content helps marketers...