Whether you’re orchestrating your influencer marketing and content marketing strategies consciously or implicitly, if you’re doing either, you’re doing both. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers turn to influencers. To help get you started and strengthen your practice, we’ve combined a list of the best expert advice on influencer...

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More often than not, brands are missing the mark when it comes to setting themselves up for influencer marketing success. The first question every marketer should ask as they begin to lay the foundation for influencer marketing strategy is, “What conversations can our brand bring value to?” This is rooted in the practice of community management and is the foundation...

4 Reasons Why You Should Combine Content Creation with Content CurationYes, if you focus only on one of these things you’ll be in good shape. But you’ll be missing out on some of the most powerful benefits of them all.1. It Helps You Build Relationships With The Right People By creating content and sharing other’s content you are building relationships with other influencers and content creators. The thing is, bloggers and content creators have each other’s backs. It’s a community within a community. 2. Helps Build & Grow Your Network & Brand By branding yourself as a thought-leader in both spaces, you will be able to grow your network across many different channels. In addition, you’ll also find that when you share other content, you’ll increase your engagement with those content creators. 3. Gives You More Backlinks Links back to your site is a good thing. Once you start curating content, people will start to do the same for you. The more places your content is linked from, the better SEO results you can get. 4. Increased Conversion Companies that curate and create generate 10x more conversions than those who only share their own content. Source: Scoop.it blog

We’ve seen the power of innovative content marketing strategies, like influencer marketing to augment content strategy and boost success. Recently, one of our content marketing technology partners, Skyword, published the Top 25 Content Marketers in Enterprise Software: West Coast Edition. To develop their list, they used Traackr’s influencer search capabilities, and surfaced the most influential content marketers in the enterprise...

At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio in 2014 to learn about all things content marketing. TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market the conference through influencer eBooks. Saying we're big fans of the event is an understatement. As it happens, my first session at Content Marketing World was presented by our CEO, Lee Odden on the topic of influencers and content marketing.

“We expect the PADCC to be ‘net neutral’ in terms of its impact on the company’s marketing spend, and will reduce cost over the long term. [The PADCC] would give us high core measurement from marketing and the ability to take the guesswork out of it.” – Damien Cummings, CMO of Philips ASEAN Recently, we spoke with Damien Cummings, CMO...

This is a guest post by Ally Greer, Director of Content and Community at Scoop.it At the beginning of 2015, Facebook founder Mark Zuckerberg announced that he would be taking on the personal challenge of reading one book per month for the duration of the year. He wasn’t trying to start a movement, or even a book club, though. He...