Recently we published our take on the marketing technology landscape. We studied enterprise marketing trends, brands that are undergoing digital marketing transformations (like Philips), and additional successful digital models of our customers. Now after receiving your insightful feedback, we decided to update our original model with some great suggestions. Two suggested categories for the landscape include  Attribution and  A/B Testing...

Augment Your Content Marketing With An Influencer Strategy 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers,...

Traackr is very excited to be part of the Festival of Marketing, organised by Econsultancy and that will be held on 11th and 12th November at Tobacco Dock in London. As the number one marketing event in the UK, Festival of Marketing gathers over 3,000 decision makers around headliners such as entrepreneur Alan Sugar, former astronaut and ISS commander Chris...

Marketers and business professionals (and anyone else): Here is your must-read marketing book list for long flights and beach-side lounging this summer. There are a number of insightful business-focused books out there, and why not spend free time learning more about the career you love? I compiled some of my favorites into this marketing book list for your summer reading (and my...

We asked the question, “In 2015, what do you wish marketing would focus more on?” Dozens of marketers answered us… I’m pretty happy with the results, and seeing we all seem to be on the same page, I’m really pumped up to start the year! The results of our survey show that in 2015, marketers wish the field would focus...

This week I met with Lee Odden, CEO of TopRank Online Marketing, content marketer extraordinaire, all-around cool guy, and big time influencer! We talked about so many ideas, including the Inception-like thought of influencers in influencer marketing. Then, we got on the subject of Ryan Gosling and Macaulay Culkin’s meta t-shirt stunt – yes, we rambled some. On this note I asked Lee, as an...