influencer outreach, influencer engagement

Influencer marketing—in today’s crowded and noisy marketing space, it’s the thing people are talking about. So maybe you’re all, “I should start doing some influencer marketing!” Great, but before you get started, let’s make sure you don’t end up being “that guy.” You know, the one influencers joke and complain about in their private Facebook groups and Slack channels. I...

Everyone has that one influencer-brand relationship that they idolize as marketers. Maybe it’s Tuula Vintage and Cathay Pacific Airlines or perhaps Boxed Water’s #ReTree campaign. Either way you are left wondering, how can I get my influencers to love me as much as supermodels love working with De Grisogono. Luckily, we are here to help. The process doesn’t have to...

96% of marketers agree influencer marketing can be used to increase brand awareness–– and the fashion industry is no exception. That’s because social media has created a level of transparency into the fashion industry that was never before possible. The runway isn’t the only place the fashion industry is setting trends. Take for example the video content now produced from...

57% of marketers report custom content is their top marketing priority; but, only 12% feel they have an optimized content marketing strategy. When creating your content strategy, integrating influencers into every stage of content marketing can be extremely valuable. Your brand can work with influencers to generate new ideas for content, co-create content together, and amplify content to new audiences. All too often,...

With so many tradeshows, summits, and conferences, it is nearly impossible to attend and have a presence at every single event that piques your interest. Previously, I highlighted ways to boost influencer relations around an event that you plan to attend–but what happens when you can’t attend a relevant event? Fear not, there are many ways to have a killer...

Marketers everywhere are beginning to establish best practices when it comes to influencer marketing. From influencer selection, to outreach methods and success measurement, marketers are learning what works and what doesn’t, through trial and error . Navigating through this new world of influencer marketing can be intimidating because there is no set precedent. There are many minor mistakes that can...

The good, the bad and the ugly, we’ve seen it all when it comes to influencer marketing. These are some of the biggest mistakes your brand can make with an influencer marketing strategy. I present to you the 7 deadly sins of influencer marketing. 1.Lust Lust is characterized by only talking about yourself and your brand when you approach an influencer. This...