Who are my influencers? and Who do my buyers listen to? are two distinct questions. By framing it as the latter you are removing any assumptions that could make you overlook and miss the real people your buyers know, like and trust. This echoes the old age marketing notion that “the customer is always right” which couldn’t apply more in this...

Influencer marketing is a practice for every marketer. Content marketers, social marketers, product marketers… as long as you understand the stages of influencer relationships, every marketer can begin to build successful strategies with influencers. As influencer marketing grows, the steps of the practice are often skimmed over by marketers pressured to show results and prove ROI. But from research, to...

Create a force of influence for your content. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers are turning to influencers. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or an extended reach with your target audience. Influencers can help strengthen your content marketing – from creation to clicks. There...

  Social media engagement can be intimidating. But, when done right, our digital interactions can be as simple as in real life, offline relationships. At Traackr we suggest Porter Gale’s Your Network is Your Net Worth, where she outlines a give-give-get model in building relationships. And what better time of the year for giving than now? So, let’s discuss strategies...

Three years on and Courvoisiers’ experiment in creating the first brand community in the UK brings strong learnings that many brands are still ignoring. Brands are now well aware that their reputation and advocacy level depend on what their customers say about them and it has indeed been tempting to focus resources on buying recommendation (fans, blog posts, product reviews)...

Hannah Craik, Global Head of Social Media, gave a talk on how ASOS builds affinity at scale with a unique social media advocacy program at Hub Forum in Paris on Wednesday 8th October. Influencer relations have long been challenged for their lack of scalability in B2C environments. Scaling up to reach a wider audience whilst keeping the relevance and personal...

Augment Your Content Marketing With An Influencer Strategy 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers,...