One challenge organizations often encounter in implementing influencer marketing programs is taking those first few steps to engaging with influencers. There’s often this moment of fear that you might not be following best practices, offending someone, saying the wrong thing – we all know the feeling. What we sometimes forget is on the other side of every social media profile...

On September 18th, Nicolas and I were delighted to be hosting the #traackrSE event at Stockholm’s Waterfront Building, to announce the official Nordics launch, including Danish, Finnish and Norwegian. Traackr launched in Swedish in February 2014 and clients have been looking forward to being able to expand their influencer programs with Traackr across Scandinavia – it is now possible! With...

Creating Impact for your Brand with Influencer Marketing Influencer marketing is one of the new growing points of attention for brands ramping up their social media strategies for 2015. Apple made its efforts to win the favour of the fashion industry clear, as key fashions bloggers were present in high numbers at its last keynote conference. Brands are working to...

Wow. Content Marketing World, you’ve done it again. At the start of day 2 here in sunny Cleveland, Ohio, we gear up for another jam packed day learning from and mingling with the best content marketers around. Maybe you’ve also noticed this year that one topic of resonance has been influencer engagement strategy and how it supports, complements, and relates to content marketing. Yesterday...

The toughest thing for many marketers, our customers included, is reaching out to influencers. We’re often asked about best practices for engaging with influencers and have written on the topic many times by outlining the many faces of influence, strategies to kick start your influencer outreach or ways to turn your detractors into effective evangelists. From getting on the radar of your...

As marketers, when we engage in relationship building with influencers, consciously or not, we apply a very simple mental model to: Assess the potential impact of the relationship (Are they important to me?) Evaluate the effort needed to turn them into evangelists (Are they a friend of the business already? Do they know we exist?) This 2 dimensional model helps...

Based on the influencer marketing programs our awesome customers have built, we analyzed the drivers behind their success and identified 9 guiding principles for influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them. We spell out these tips in the slideshow below. Enjoy! 9 tipsforinfluencermarketing from...