The toughest thing for many marketers, myself included, is reaching out to influencers. Two reasons it can be difficult: 1) fear of rejection and 2) not knowing what to do. The good news is there are remedies! Let’s focus on the second point. I’ve often been asked about the best strategies for engaging with influencers, in particular reaching out to...

tribal frequencies

After we launched Traackr for Sweden a few weeks ago, I became curious about the state of influencer marketing in this thriving global innovation hub. I interviewed Elia Mörling, one of Sweden’s premier thought leaders in digital communications to find out more. Elia’s blog Tribaling outlines best practices and digital strategies for tribal marketing. H&M, Ericsson, Chrysler and Save the...

Preparing for an event takes effort on behalf of the entire marketing team. Event managers spearhead strategy and coordinate details, marketing automation managers prepare emails and uploads new leads, community managers live-tweet, and content managers blog about the event. But how does influencer marketing play into your event strategy? Trade shows, conferences and summits can be a huge opportunity to...

The Engagers: Danny Brown

Today we welcome Danny Brown, Chief Technologist at ArCompany and coauthor of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing (available here) to The Engagers. His blog is recognized as the #1 marketing blog in the world by HubSpot, and is featured in the AdAge Power 150 list as well as Canada’s Top 50...

According to Scott Cook, co-founder, Intuit, “A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” In fact, a Nielsen report shows that 84% of worldwide consumers trust recommendations from people they know above all other forms of advertising. In this digital age where your brand’s chance of survival depends...

If you have been on the internet the past few days, you have probably heard of Essena ONeill. Essena is a 19 year old Australian with over 770,000 followers on her social media channels including Instagram, Youtube and Snapchat. Earlier this week Essena posted a Youtube (which had over 1 million views before she closed her account). This video highlighted the negative...

As marketers we are always embarking on new and untested waters to keep our sales funnel full of qualified leads, keep customers engaged and ensure we stay on top of the competition. With the dominance of social media, the need to rise above the noise is more important than ever. There are many strategies to make this happen, but there...