The Many Faces of Influence Infographic

Inspired by the rich variety of influencer types our customers discover through Traackr and by the successful engagement strategies they have built in their influencer marketing programs, we looked for patterns and identified 10 key influencer archetypes. Among these influencer profiles are:

4 Types of Marketing Vampires

Are vampires draining your marketing efforts? How can you increase marketing efficiency for optimal digital success? We’ve identified four types of vampires that frequently attack marketing teams and our tips for defeating them.   1. Content Dracula Content Dracula drains life out of marketers by shifting their content creation focus to quantity over quality, exhausting them. Often the content result is shallow and the shareability...

We at Traackr have been fortunate enough to witness the evolution of the influencer marketing practice from the very beginning. One of the most interesting aspects of this journey has been learning from our customers and seeing new use cases emerge. One strategy, in particular, that’s becoming very popular among our customers is the development and implementation of Executive Influencer...

Patrick lives and breathes music. His dream job is to be a Music Supervisor for a major production studio in Hollywood. Currently in his mid-twenties, Patrick manages a concert venue north of Chicago. He also identifies himself as a Type 1 diabetic, which means his body fails to naturally produce insulin. Patrick describes his life as a diabetic as “stable,...

Empathy Marketing

Advocacy is one of the main use cases of influencer marketing and a key objective many brands are looking to achieve on social media; however few have yet actively engaged in building scalable advocacy programs. ASOS is one of them and with its AccessAllASOS program has been leading the way in demonstrating what successful relationship programs in a B2C environment...

The Engagers: Lee Odden

In this edition of The Engagers, we sit down with Lee Odden, CEO of TopRank Online Marketing and author of Optimize. He’s built an incredibly engaged following and become one of the most respected voices in the content marketing and SEO industry. His down-to-earth advice is always a breath of fresh, pragmatic, implementable air.