Introducing The Engagers

Today we introduce a new initiative called The Engagers. In this series of interviews with top notch social media, marketing and communications folks we explore the challenging practice of influencer engagement. The idea for The Engagers emerged from hearing the same thing from many of my fellow marketing friends. “I know I need to engage with influencers in my space,...

There are documented best practices for how to engage with people online. Many folks have written at length, ourselves included, about how to genuinely win the hearts and minds of the people who drive the conversations that matter to you on the web. Despite the abundant good advice out there, misconceptions about influence and poor practice when it comes to...

3% drive 90% of the impact

This is my first time turning a tweet into a blog post 🙂 I sent out this tweet a few weeks ago in response to a discussion on Twitter about a piece of research we conducted that concluded that less than 3% of the participants in any online conversation yields over 90% of the ‘results’ (pretty consistent across any performance metrics like...

Who is influential? That is the question. At least that is the question that Traackr was built to answer. Or was it? While this may be the most common question asked by marketing & PR pros when thinking about important people on the social web, we realized early on that this was not really the question everyone wanted the answer...

Working with influencers is difficult and can be very time-consuming. Attempting to run a successful influencer campaign when you have a crappy product is impossible. If you”re just looking for a “quick-fix” or you”re one of those people praying that an influencer campaign is going to solve all of your problems, you need to check out these six rules to...