influencers in latin america

As of last year, social media superseded TV with regards to the attention span of the consumer in major markets in Latin America (LATAM). With 103 million social media users, the time spent on social per day in Brazil is 3.3 hours, versus 2.4 hours watching TV. In Mexico, there are 60 million social media users who spend an average...

Content marketing chalkboard

In the last post in our expert series, we discussed how to build trust at every stage of your buyer’s journey with Mark Schaefer. While Mark highlighted the many ways influencers can help brands build trust, we will now turn to Joe Pulizzi to uncover how combining content with the right influencers can continue to build trust, while boosting content...

myths about influencer marketing

With its rising popularity, influencer marketing is a key topic on every marketer’s agenda. As a marketer, you have multiple online sources to turn to for information, but most of these sources fail to provide accurate advice. Without proper information or training for influencer marketing, you’re in danger of doing it wrong. That’s why Lee Odden, CEO of TopRank Marketing,...

influencer marketing, mark schaefer

Trust is an ever-present factor in marketing practices. In the eyes of the customer, you are either a credible source of useful industry information or a bullhorn for your products and services. For marketers who are struggling to build thought leadership credibility in today’s marketplace, influencer marketing has arisen to help. Leveraging outside influencers in content allows brands to collect...

Influencer Marketing IQ

There’s more to influencer marketing than getting famous brandividuals to Tweet about your product, mention your company, or co-author content. The right long-term influencer relationships can lead to a massive awareness shift among your audience, and eventually an increase in qualified leads. After all, 92% of consumers say they trust word-of-mouth recommendations over all other types of advertising. But with...

Influencer Marketing Resources

There’s no point in doing influencer marketing unless you do it right. And that’s easier said than done. As influencer marketing reaches mass popularity, the need to execute is met with more chaos than shopping during Black Friday. Marketers need help in filtering the noise to pinpoint what’s real and what’s a hoax. That’s why we curated the best resources...

influential speakers

You’ll rarely come across marketers who have yet to try influencer marketing. Whether leveraging a fully integrated influencer strategy or just getting started with the practice, marketers know it works. But do they know how to execute? Enter the need for education in influencer marketing. The intersection of social and digital has turned into a noisy place, and marketers must employ smarter...