Space Exploration and Influencer Marketing

I’m a lifelong trekkie – there I said it. As a kid, I watched Star Trek and bought it – hook, line, and sinker. Growing up, I read Science Fiction almost to the exclusion of all else, Robert Heinlein, Issac Asimov, Frederick Pohl, John Brunner, Orson Scott-Card, Kim Stanley Robinson, Dan Simmons, Larry Niven, Joe Halderman, James Blish, John Varley,...

Influencer Marketing in Travel

Travel conjures up many emotions, from stress and anxiety to wonder and excitement. The very best marketing campaigns in the travel space play on these themes, and influencers are the secret weapons of choice. Whether it’s building buzz around a new family-friendly resort, or perhaps a new, exotic airline route, influencers can offer up insights that make travel less stressful and more...

customer-centric

More than 80% of marketers who have used influencer marketing report it to be effective. Ever wondered why? Really though, what is it about working with influencers that improves marketing effectiveness? It’s simple. Influencers bring us closer to our customers. Michael Brenner, CEO of Marketing Insider Group, was kind enough to contribute to our latest eBook, An Influencer Marketing Intervention,...

Influencer Mel Carson

As marketers, we are all too alike. As individuals, we crave that silver bullet to stand out from the rest. It seems to be a never ending quest. Hoping to uncover the untapped secrets of marketing, I recently caught up with influencer Mel Carson to learn more about his professional journey, understand his stance on digital marketing, and be charmed...

Influencer Marketing for Start-ups

In an earlier post I talked about how Traackr was a startup that helped to create the Influencer Marketing Category. The post focused on the challenges that go with defining a new category. However I did not discuss our strategies and tactics with regard to how we established ourselves as the leading player in this category, especially as a start-up....

I officially have the most meta job in San Francisco. When people ask me what I do my generic answer is that I do marketing for a tech startup. This is my safe answer, everyone understands and the conversation moves on to the next topic. But if I sense the person is actually interested in what I do I will...

finding your brand’s most influential people

Imagine your business without its customers. It may sound a bit dramatic, but that’s the future you’re headed towards, unless you stop thinking of them as customers. They are people, and these people have gotten really good at ignoring your brand. They don’t care anymore. I recently came across an article on CMO.com that caught my attention. To paraphrase, it...