opt-in network

“What’s our influencer strategy?” is the question on every CMO’s mind today and how to implement an influencer program is still a major challenge to most marketing departments. With 84% of influencer research being carried out manually¹, marketers run into hurdles when attempting to identify influencers, engage with them, and measure the impact on their brands². Too often marketers succumb to the temptation of...

influencer marketing program

Trust is the most critical factor for buyers when they make their purchase decisions. When you’ve earned your buyers’ trust, then they’re much more likely to stick around. But lately, it’s becoming increasingly difficult to connect with these people.  As traditional marketing remains the topic of scrutiny, it’s clear that customers don’t want to hear from marketers anymore. They crave something more...

influencer marketing insights

The average person is seeing 300-700 offline advertisements, dozens of promotional emails, banner ads, pop-ups and other digital junk every single day. It’s an age of unprecedented data proliferation. You’ve likely seen first-hand the toll it’s taking on consumers. Amidst all this noise, are we really surprised that consumers don’t want to hear from us? As you might already know,...

Influencer marketing shouldn’t be confusing. It’s a simple concept: engage with influential experts that captivate the people you want to reach. Engage with them authentically and often. Eventually they may start to love you. But pay for that love? That’s called an endorsement…and it’s not fooling anyone. If you’ve been following the latest headlines, then you know the FTC has cracked down...

How Tesla uses Influencer Marketing to “go do the Voodoo that it do”

(Thanks to Salt-N-Pepa for the (tweaked) lyric from “Shoop”–part of the Deadpool soundtrack!) I got a call yesterday from a colleague, and in the course of our discussion, he said “…and did you see the Voodoo that Tesla did last week?”. But what Tesla did is not Voodoo. Arthur C. Clarke once said, “Any sufficiently advanced technology is indistinguishable from...

*We had some fun with this April Fools’ joke last week. If you have yet to experience the entertainment that is our friend “Vinny,” then make sure to listen in below. For anyone else that encounters someone pitching Influencer Marketing as being an effortless transaction where you buy an influencer’s advocacy, even if they are not pitching you on April First, they are...

[Video] How Travelocity works with experts to advance the art of travel

As the world’s first Online Travel Agency (OTA), Travelocity’s mission is to inspire people to travel and be their champion throughout the journey. Sounds pretty aspirational, right? Well, most OTAs are known for delivering customer experiences that are purely transactional, lacking a human touch and an authentic connection. So Travelocity set out to reverse that widespread perception by creating a...