5 Ways Influencers Create Value for the Product Team

Identifying the right influencers and building relationships with them overtime can catalyze a powerful surge in online mentions for your brand. With opportunities to partner with influencers to create content, host events, and boost lead generation, the benefits are seemingly endless for marketers. So what other teams could flourish from working with influencers in your space? Whether it is your product marketing...

Happy Friday! Welcome to this week’s edition of Thank Goodness It’s Influencer Marketing Friday. (Check out our past editions of TGIIMF here or here.) While you were busy being a data-driven, strategic marketer this week, here are the latest and greatest happenings in influencer marketing. Quote of the Week: “The key ingredient to a better content experience is relevance.” –...

The Global Thing: Three Major Advantages for Your Budding Startup

If you’ve read some of my other ‘view from the boardroom’ posts (here, here, and here), then you’ll see I like to express my POV on the ‘global’ view of things. It probably comes with having parents from two different continents…growing up in the UK and living most of my working life in the US (and then marrying a woman...

Marketing d’influence en pleine expansion

Influencer marketing is growing up–and it’s happening fast. With increasing google searches, marketers are seeking much-needed details about the practice. Now they need to know how to drive results. Don’t be that parental marketer, looking back and wondering where all the time went. And now you are left with that empty-nest feeling, puzzled where all your leads, brand awareness, and...

86% of Fortune 500 companies report that communities provide insight into customer needs. These insights can impact product roadmaps, influence customer service guidelines, and help marketers understand their audience better. Building a community around a topic relevant to your brand can be an extremely powerful tool that marketers can easily leverage. Within these communities influencers are often the ones leading...

Marketing insights from Amy Higgins, an influential Director of Content

This may be stating the obvious, but marketers love to be social. Whether on their favorite social channel or at the latest marketing mixer, we as marketers like to talk to each other. It helps us to validate what we’re doing in our everyday roles, and course correct when we come across an enticing new idea. As marketers we are...

Everyone has that one influencer-brand relationship that they idolize as marketers. Maybe it’s Tuula Vintage and Cathay Pacific Airlines or perhaps Boxed Water’s #ReTree campaign. Either way you are left wondering, how can I get my influencers to love me as much as supermodels love working with De Grisogono. Luckily, we are here to help. The process doesn’t have to...