In 2015 Influencer Marketing began to emerge as one of the marketing strategies clearly delivering the highest impact and return. A recent McKinsey report quoted that social recommendations induced an incredible 26 percent of consumer purchases on average across all product categories. Their research showed that a small number of active influencers accounted for a disproportionate share of total recommendations....

$5 million is the current asking price for a 30-second Super Bowl ad. This high ticket buy-in to play in “the big league” causes advertisers to infamously create some of the best ads every year. Both large enterprise companies and “unicorn” startups alike are forking up the big bucks for Super Bowl ad space. Although the cost of Super Bowl...

Influencer marketing is on every 2016 marketing plan. Is your team set up to successfully deliver an influencer program? Are you? Hot off the presses, we’re thrilled to introduce you to the Academy of Influencer Marketing (AIM), a single place where all influencer marketing best practices come together. Whether you want to sharpen your skills, learn the basics of influencer...

marketing measurement is changing

Let’s face it, digital marketing is no easy feat. The playing field is changing fast. Marketers must be able to adapt and execute quickly in order to stay relevant to their buyers. More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. However, in order to justify...

96% of marketers agree influencer marketing can be used to increase brand awareness–– and the fashion industry is no exception. That’s because social media has created a level of transparency into the fashion industry that was never before possible. The runway isn’t the only place the fashion industry is setting trends. Take for example the video content now produced from...

57% of marketers report custom content is their top marketing priority; but, only 12% feel they have an optimized content marketing strategy. When creating your content strategy, integrating influencers into every stage of content marketing can be extremely valuable. Your brand can work with influencers to generate new ideas for content, co-create content together, and amplify content to new audiences. All too often,...

When faced with launching a new product or solution, best-in-class marketers turn to influencers. We recently caught up with Philippe Duhot, Brand Content & Digital Manager at Orange France, who shared some strategic insights on the recent launch of the brand’s connected home solution, Homelive. In charge of the influencer strategy, we also took this opportunity to ask him some...