Did you know that the average human attention span is now shorter than a goldfish’s? That’s right. According to a study from Microsoft Corp., humans are only able to focus for about 8 seconds (down from 12 seconds since the year 2000). Although this may be an interesting tidbit, what does this have to do with your brand’s marketing strategy?...

There’s no question that marketing is in the midst of a chasm that we haven’t seen in our lifetimes. The need to evolve with the changing landscape is clear. A decade ago broadcast news and newspapers helped spread information and content throughout the world. Back then, if you watched the news or read the paper, then you were well informed about...

Are thought leaders in your industry sharing your content? If not, you’re missing a key piece of the influencer marketing puzzle. Today’s buyers are overwhelmed with data from a multitude of sources and have a limited ability to filter through the noise. As a result, buyers resort to trusted influencers as their proxy to meaningful and relevant information. As a...

With so many tradeshows, summits, and conferences, it is nearly impossible to attend and have a presence at every single event that piques your interest. Previously, I highlighted ways to boost influencer relations around an event that you plan to attend–but what happens when you can’t attend a relevant event? Fear not, there are many ways to have a killer...

Marketers everywhere are beginning to establish best practices when it comes to influencer marketing. From influencer selection, to outreach methods and success measurement, marketers are learning what works and what doesn’t, through trial and error . Navigating through this new world of influencer marketing can be intimidating because there is no set precedent. There are many minor mistakes that can...

The good, the bad and the ugly, we’ve seen it all when it comes to influencer marketing. These are some of the biggest mistakes your brand can make with an influencer marketing strategy. I present to you the 7 deadly sins of influencer marketing. 1.Lust Lust is characterized by only talking about yourself and your brand when you approach an influencer. This...

Who are my influencers? and Who do my buyers listen to? are two distinct questions. By framing it as the latter you are removing any assumptions that could make you overlook and miss the real people your buyers know, like and trust. This echoes the old age marketing notion that “the customer is always right” which couldn’t apply more in this...