One of the most interesting aspects of influencer marketing is how it quickly evolved from a public relations responsibility to an essential, cross-functional process. Influencer marketing touches on an increasing number of stakeholders, and consequently, functions throughout the organization. The concept might not be new to those who have read Philip Sheldrake’s early book, The Business of Influence. Only recently have...

De GRISOGONO were early adopters of social marketing because events have always played an important role in the brand’s marketing strategy. Social marketing represents very specific and highly important social moments for this high luxury brand. Discover how luxury brands leverage influencer marketing to optimise their event investment and to drive in store sales. De GRISOGONO maximised their return on the Cannes Film...

Our conference held in London on Tuesday 22nd September took a look beyond the buzzword of influencer marketing and focused on the ever-growing importance of influencer marketing for brands. We discussed the dilemma faced by the modern CMO in today’s digital world. The CMO Dilemma and the importance of influence for the modern marketer Pierre-Loic Assayag, CEO & Co-founder of...

The content below comes from a presentation by Stanislas Magniant, Coca-Cola’s Online Communications Director for Western Europe at Traackr’s London conference Beyond The Buzzword: Influencer Marketing in Action. As Stanislas explains, the first stage of influencer marketing is to know your influencers. Learn how Coca-Cola identifies and engages influencers as part of their marketing strategy.  Who is an influencer for Coca-Cola? It...

Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As the saying goes, “with great power comes great responsibility”. As companies invest more money and resources in their influencer practices, there is increased pressure...

Should you hire an influence marketer? Let’s take a step back – Ten years ago, content marketing was just beginning to gain traction and has now evolved into a marketing best practice for most companies. Having a full-time Content Marketer in-house is now considered standard within most marketing departments. It can be hard to remember what a marketer’s life was...

Top 10 Influencers

What’s the key to find influencers for your brand? Conversations. Influencers are the people who your customers look to for information. They’re leading conversations about your industry, whether you are listening or not. Your job is to find the most important people for your brand, and work with them to become a part of the conversations your potential customers are...