Top Influencers in Beauty

Top 10 Influencers in Beauty Before the age of the Internet, beauty advice was hard to come by, limited to magazines and advertisements. Now platforms such as YouTube, Pinterest and blogs, revolutionized the way beauty tips and tricks are shared. For consumers looking for beauty advice, from product reviews to makeup tutorials to hair tips and skincare ideas, everything is easily accessible on...

Social Networks Around The World: Challenges and Opportunities This is a blog post series by Robbie Vann-Adibé, Traackr investor and Chairman. For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. There seemed to be only a few networks that mattered. They...

RP

The evolution of “social PR,” as Shonali Burke calls it, has changed the way organizations value relationships. At my first job as an AAE at a PR agency, I was taught by my managers to do mass mail merges with Microsoft Word. The thought alone still gives me nightmares! So many innocent journalists, spammed by me! Today, in the digital age of PR,...

As a self proclaimed Instagram enthusiast, @jfeiseee, it comes as no surprise that I am a huge supporter of leveraging Instagram for influencer marketing (the right way…and not like this, as Sam Fiorella notes!) In terms of Instagram influencer marketing success metrics, there is good news and bad news. The good news is, Instagram has experienced unparalleled user growth and boasts...

Influencer marketing is a practice for every marketer. Content marketers, social marketers, product marketers… as long as you understand the stages of influencer relationships, every marketer can begin to build successful strategies with influencers. As influencer marketing grows, the steps of the practice are often skimmed over by marketers pressured to show results and prove ROI. But from research, to...

Create a force of influence for your content. To convey a message, mobilize buyers, and reach the right people at the right time, content marketers are turning to influencers. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or an extended reach with your target audience. Influencers can help strengthen your content marketing – from creation to clicks. There...

In the last 10 years, B2B and B2C organisations alike have adopted content-driven strategies to attract, convert, nurture, and support customers. Even as the platforms and tactics change, content as a strategy to reach audiences remains powerful and continues to grow. According to a recent study by HubSpot and Smart Insights, most marketers are aware of the value of content...