Top 10 Influencers

Before the world of information overload, when all questions had simple answers, there existed an emotional driver called trust. Today, trust is harder to build, especially between customers and brands. A brand promise and its reasons to believe are no longer taken at face value. Today, influence help brands build trust. Influence that comes from people held in high regard,...

Mona Hamouly, VP of Social Media Comms at Amex, talks influencer campaigns. On general strategy, Hamouly says, “we like to use influencers to showcase the way card members use our products in their everyday lives…they are often telling our brand story in more interesting ways than we are.” When it comes to choosing those influencers, she tells us that “a lot of that starts with listening…to the conversation around our brand with several tools measuring volume, sentiment and what people are talking about most.” For example, a few months ago the company launched #MyAmex, in which six such influencers took control of the company’s Instagram account (images throughout this post). Hamouly says that the campaign focused on “showing how they are interacting with the card: buying morning coffee, using miles for business trips, etc.”

How a heritage wine brand created a truly engaging digital marketing program by focusing on social influence Digital marketing transformation doesn’t always come easily for heritage brands. They have been around for a long time and have generally gained a loyal client base. Often their marketing strategies focus on product quality and craftsmanship. However, in today’s digital age, to remain relevant and attract...

In today’s age, information overload drives consumers to filter their choices to those few who are most trusted. Becoming “the best answer” for your area of expertise wields incredible influence on the search and social web. And content is your vehicle for influence. It’s one of the most powerful tools in a marketer’s mix to attract, engage and inspire action....

If you haven’t heard, now you have – #HootChat is the newest hit Twitter chat on the block, and one of our weekly favorites. Happening every Thursday at 12 PT, this chat is a guaranteed knowledge fest with expert hosts and interesting, unique conversation. The entire community is full of smart experts, so we decided to put together this list of the...

"The investment in co-creation of content between brands and influencers enables quality content at scale. With brands and influencers working together, co-created content can reinforce mutual authority for all involved. In such a cooperative scenario, influencers can gain exposure, brands can reach new audiences, and customers are “info-tained” and inspired to engage. Everybody wins."

As a child, I remember loving going to the circus with my grandfather – I have the vivid memory of an act by two clowns at the circus. The scene starts with the spotlight on a red clown on his knees going through the sand as if looking for something. A white clown walks by and asks him: “What are...