2016 marketing technology landscape supergraphic

Five years ago, at the forefront of the marketing technology explosion, Scott Brinker paved the way as an industry expert by creating the MarTech Supergraphic. Since its inception in 2011, the supergraphic has evolved to illustrate the exponential growth of marketing technology as a category: The 2016 supergraphic contains 87% more logos than last year alone So when Scott Brinker...

marketing measurement is changing

Let’s face it, digital marketing is no easy feat. The playing field is changing fast. Marketers must be able to adapt and execute quickly in order to stay relevant to their buyers. More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. However, in order to justify...