2016 marketing technology landscape supergraphic

Five years ago, at the forefront of the marketing technology explosion, Scott Brinker paved the way as an industry expert by creating the MarTech Supergraphic. Since its inception in 2011, the supergraphic has evolved to illustrate the exponential growth of marketing technology as a category: The 2016 supergraphic contains 87% more logos than last year alone So when Scott Brinker...

Social Networks Around The World: Challenges and Opportunities This is a blog post series by Robbie Vann-Adibé, Traackr investor and Chairman. For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. There seemed to be only a few networks that mattered. They...

With Social Tools Summit (#SocialTools15) right around the corner – May 12 – our Marketing Director, Katie, is ramping up for her panel on “Content Is King! Long Live Content Marketing!” In this panel she’ll be adding to the conversation about how influencer strategies play an integral role in content marketing. You can follow the community that’s already buzzing on LinkedIn and Twitter....

Traackr has been named as one of five 2015 Cool Vendors in Social Marketing by Gartner. We are beyond pleased to be included in this year’s report, and to be recognized by such an authority is a great honor. As social media marketing has grown to a point of mass adoption, marketers’ need to scale programs and measure success is...

The topic of the week: Being SXSW's breakthrough app is a dubious distinction, at best. Meerkat won SXSW's software equivalent of the high school prom, but does that mean it will do well once it graduates to the real world? Scooped from Mashable.

We’ve seen the power of innovative content marketing strategies, like influencer marketing to augment content strategy and boost success. Recently, one of our content marketing technology partners, Skyword, published the Top 25 Content Marketers in Enterprise Software: West Coast Edition. To develop their list, they used Traackr’s influencer search capabilities, and surfaced the most influential content marketers in the enterprise...