SAP, B2B tech

According to CMI lead generation and sales will be the most important goals for B2B content marketers this year. Content marketing has become the dominant tactic in lead generation, with 60% of marketers creating at least one piece of content each day. However, only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last...

B2B Marketers

The other week, Hotwire PR held an event to launch their latest report titled “The Changing Face of Influence” in association with market research company Vanson Bourne. Together they surveyed 1,000 B2B decision makers and explored their habits, preferred channels and the ways they make use of different sources of information to make purchasing decisions. Our EMEA Marketing Director, Delphine...

Nike and Steph Curry

Whether you’re into basketball or not, it’s guaranteed you know of Steph Curry, the first-ever unanimous NBA MVP. With the Warriors in the midst of the NBA finals, the favored team and its powerful bench are the talks of the town. Even if you are not a NBA fan, you have surely seen the viral video of his adorable daughter, Riley,...

Taylor Swift marketing

Earlier this month I attended Salesforce’s annual digital marketing event, Connections hosted in Atlanta. There was a wide variety of speakers and topics covered, from email marketing to life in space from astronaut Scott Kelly, and buzzwords like “scalability” and “consumer journey” baked into powerpoint after powerpoint. One of my favorite sessions was uniquely titled “How Taylor Swift Changed Marketing Forever.”...

Instagram Failure and Influencer Marketing

Admit it, you love to hate Scott Disick. From his uncanny ability to compliment himself to the fact that he’s actually famous for no reason, Scott Disick probably holds a special place in everyone’s heart. While it probably pains you to even talk about him–because that’s what his publicist wants you to do–it’s also an outlet for some comic relief,...

Top 10 CMO

Mother’s Day spending in the US is expected to reach $21.4 billion this year, according to research¹. The upcoming holiday provides opportunities for retailers and marketers alike, as it’s a great excuse for the most creative, heart-warming marketing campaigns².You might recall such campaigns as Samsung’s #textsfrommom or Coca-Cola’s ‘inseparable’ film.  Besides the predictable marketing hype, there’s something meaningful to take...

Social Media Marketing World 2016

Sometimes it’s tough being a social marketer. Other times, you get to travel to beautiful, sunny San Diego and mingle with the brightest minds in marketing. Does anyone feel bad for me? Anyone? All jokes aside, earlier this week I had the privilege of attending the most influential social media conference, Social Media Marketing World (SMMW). It was a whirlwind...