14 Sessions Marketers Must Attend at #SMMW16

I don’t know about you, but over the last few weeks my twitter feed has slowly become a flood of “I’m Attending” or “I’m Speaking at” Social Media Marketing World posts. So that must mean it’s almost that wonderful time of year, where thousands of marketers gather at the mecca of all social media events Once again, Social Media Examiner...

5 Ways Influencers Create Value for the Product Team

Identifying the right influencers and building relationships with them overtime can catalyze a powerful surge in online mentions for your brand. With opportunities to partner with influencers to create content, host events, and boost lead generation, the benefits are seemingly endless for marketers. So what other teams could flourish from working with influencers in your space? Whether it is your product marketing...

Happy Friday! Welcome to this week’s edition of Thank Goodness It’s Influencer Marketing Friday. (Check out our past editions of TGIIMF here or here.) While you were busy being a data-driven, strategic marketer this week, here are the latest and greatest happenings in influencer marketing. Quote of the Week: “The key ingredient to a better content experience is relevance.” –...

Marketing insights from Amy Higgins, an influential Director of Content

This may be stating the obvious, but marketers love to be social. Whether on their favorite social channel or at the latest marketing mixer, we as marketers like to talk to each other. It helps us to validate what we’re doing in our everyday roles, and course correct when we come across an enticing new idea. As marketers we are...

In 2015 Influencer Marketing began to emerge as one of the marketing strategies clearly delivering the highest impact and return. A recent McKinsey report quoted that social recommendations induced an incredible 26 percent of consumer purchases on average across all product categories. Their research showed that a small number of active influencers accounted for a disproportionate share of total recommendations....

$5 million is the current asking price for a 30-second Super Bowl ad. This high ticket buy-in to play in “the big league” causes advertisers to infamously create some of the best ads every year. Both large enterprise companies and “unicorn” startups alike are forking up the big bucks for Super Bowl ad space. Although the cost of Super Bowl...

marketing measurement is changing

Let’s face it, digital marketing is no easy feat. The playing field is changing fast. Marketers must be able to adapt and execute quickly in order to stay relevant to their buyers. More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. However, in order to justify...